What caught my attention – week of 14 October 2019
Greetings from Hong Kong and Singapore! 1. Conscious kids… Generation Alpha (from JWT Intelligence) “Brands, take heed: a rising generation of digital native consumers, born between 2010 and 2025, are primed to overhaul the consumer landscape. Raised on technology, eagerly principled and the apples of their parents’ eyes, this generation’s expectations already present a powerful …
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